Quai Network’s social media rewards program attempts to align the incentives of individuals with the goals of the network. Currently, the major goals seem to be awareness and the creation of a strong, educated community.
Given how complex designing incentives can become, I wanted to open a thread for discussion and proposals for changes/improvements to the Social Media Rewards Program. In what ways can the social media program be optimized to add value to the Quai ecosystem? Are there any specific incentives that are damaging or especially beneficial to the program?
I would love to hear feedback from the team, community, & anyone with thoughts.
I would like to see incentivized education get added in at some point in the future, but I’m not sure if that should be part of the Social Media Rewards Program.
Currently it seems as if we are finding a lot of people that are deeply aligned with the ethos of decentralization but I think we could improve opportunities for incentivized learning in depth about Quai.
I know that the SM Rewards program has been tailored more recently to de-incentivize spam and reward quality discussion. Twitter and other platforms have seen a solid spike in quality content, but have also lagged with the continuation of spammers and users only looking to farm rewards.
I think it would be interesting to test implement harsher punishments for spammers and see the end result. Quality discussion amongst the community is one of the key pillars to any project, and spam takes so much away from that.
I will present this argument regarding the SM program design.
Natively the design is absolutely good enough, as a social mining program which in my perception aligns with the goal and objective of QuaiNetwork, a payment network.
I believe the program is more successful on the Twitter side than any other social media given indeed Twitter appears more relevant than others when it comes to crypto. Anyway, I think some of the twitter rewards and tasks need reviews.
Apart from the last restructuring that eliminates reply spam and replaced it with a better-optimized solution then I believe the daily standalone tweet needs to be readjusted for better optimization. If you analyze carefully at the interval people made standalone tweet the average time is about 5min. While the assumption I have the team want to achieve for these two tweets a day was to talk about the project at two different times at least intervals of 4hrs, 6hrs, and 12hrs. I doubt if this is actually achieved.
There are a few reasons why people actually did this, one the incentive is too attractive, and therefore majority tweets for the reward and nothing necessarily. Second, due to nature, it’s very hard for a person to remember to come back after some hours to tweet again about the product because the perception it’s like daily work, no one wants to later remember he had unfinished work when he/she can do that at a go. Third, personal audience protection, as an SM marketing especially on Twitter, decent content should not be more than 3 tweets per day for healthy growth of your social page, so others personally don’t like to tweet twice far day hence low quality content and the incentive too attractive. But if you examine carefully even myself, twitter shadow banned either both or one of the tweets, especially when does very close.
Lastly creating quality content is hard, expecting to write qualitative content twice on the same thing a day is hard, and sometimes even the official page recycles content.
Propose Solution
1- I recommend limiting the standalone tweet to one per day.
2- The reward per standalone tweet personally recommends to be retained as 10 Quai or reduced to 5. ( Note: if u choose to retain 10 Quai per tweet, then add a notice as a retroactive explanation that it’s 10 Quai but potentially will be reduced to 5 Quai if there’s not much quality content. This is to encourage quality content.)
You bring up a solid point. A large number of the mentions we do see are made within very short time intervals - not exactly optimal for reach maximization. It would be great to have a system that encourages users to post at the optimal times throughout the day, but that would likely be an annoyance to both the user and our devs (more overhead to deal with). I largely agree with your proposal to reduce the number of standalone tweets to 1 per day, but would be interested to see the opinions of the rest of our content team.
On another note, how often are the tweets you make shadow banned? I’m curious to know if this is a widespread issue. Definitely something to look into.
Yes, I perceive the extra load on devs but I believe it’s needed for the large success of the program.
As for shadow banning, it’s akin to the social graphs on most social media. When you push contents that are different with minimal intervals, one of the content is suppressed by the algorithm. In the case of Twitter, if you wrote a thread definitely the whole content is pushed because the algorithm treats it as one. But if you post two different tweets within a short time, then one is pushed and the other suppressed, and if you keep doing this often then your related content on such topic stops getting visibility at times only your notification subscribers get it. This behavior is felt as healthy spam by the algo.
But maybe you should conduct a survey among the participants with 5k followers who have a normal response to their tweets and then compare it to Quai’s standalone tweet done within a short time. I am confident the result will be positive because I carefully study it before I even make the recommendation.
Also, an issue you should look into, don’t know if you are aware of it or if I misunderstood it. The reward for liking and retweeting an official tweet is also received if a person likes or retweets a comment under an official post whether it tags the official handle or not. In some cases, even a standalone tweet that mentioned the official page. I wanted to create a ticket for the team to look into, but happy to make the case here.
It shouldn’t be too heavy of a lift for our devs. I trust your intuition with the shadow banning as it does make sense for the algorithm. We’ll definitely be considering your recommendations.
As for the other issue you brought up regarding liking comments, I’ll bring it up to our devs. We can do some testing and get the issue fixed if it persists. Thanks for your insight!